The era of “K-POP 5.0” is upon us and it is being led by legendary 1st generation K-Hip Hop artist and producer, ChoPD – the genius behind artists like PSY, ZICO and more. Known as the “pioneer of digital music”, ChoPD is once again revolutionizing the industry by changing the paradigms of K-Pop as we know it, this time with ChoCo Entertainment.
To that end, ChoCo Entertainment announced on April 18, “ChoPD has long planned and prepared to bring the next generation global K-Pop group ‘ChoCo’ to fans across the world this year.“.
This is especially exciting considering that ChoPD’s own debut through the PC Communication Library in 1998 made him one of the first Korean artists to go digital, paving the way for the future. ChoPD’s pioneering vision for 5th generation K-Pop will be realized through ChoCo, raising anticipation among fans worldwide.
As the head of ChoCo Entertainment, ChoPD aims to introduce the new concept of ‘Articon (Artist + Icon)‘ with the MZ and Alpha Generations in mind and promote collaboration over competition in the marketplace by actively supporting artists to create the music they desire.
With a focus on ‘harmony of individuality’, ‘collaboration’ and ‘growth’, ChoCo Entertainment’s unique artist incubation system will cultivate self-directed artists who can produce their own music and expand their artistic horizons based on a deep understanding of the music in instead of being pressured by the spirit of standardization, consumerism and elimination that prevails in K-Pop.
ChoCo Entertainment
In light of this purpose, ChoCo will be a ‘timeless icon’ representing Generation Alpha as a true ‘cosmopolitan group’ that embraces multiple identities, cultures, genders and generations. Furthermore, the members of ChoCo are ready to expand their reach by stepping outside of traditional group and solo activities and exploring new avenues of expression that we’ve never seen before.
Choco Entertainment explained, “ChoCo combines the new musical energy and growth process developed from traveling between Korea and abroad with the sensibility that teenagers possess, completing their unique K-POP style. ChoCo will feature ‘glocal’ (global + local) music that can appeal to global K-POP fans while gaining popularity in the home of pop, the United States.“.
Additionally, ChoCo will be revealed to the world for the first time through a reality show titled “ChoCo in Hollywood” that follows the artists’ journey from audition and training to debut, showcasing ChoCo Entertainment’s new artist incubation system.
It will be available in two versions – Korean and American. The former will be produced by Sole9 Media, which utilized the production experience of “Mnet Asia Music Awards (MAMA)” and “Produce 101” to hold Asian auditions, and will be released as the first part of the K-POP 5.0 project in mid-May. .
The US version will be produced by the Emmy-nominated producer JoJo Ryder. With over 22 years of experience in the business, JoJo Ryder will bring a global twist to the reality format, raising expectations for her next #1 show.
By sincerely highlighting the human side of K-Pop and the natural growth of ChoCo Entertainment artists, “ChoCo in Hollywood” aims to give global viewers an honest glimpse into the creation of the “K-POP 5.0 icon” that will lead the next generation.
You can connect with ChoCo Entertainment on Instagram, TikTok and YouTube.
